unsollicited architecture

http://www.an-architecture.com/2008/03/unsolicited-architecture.html

The magazine central part presents the Office for Unsolicited Architecture (OUA) founded by Ole Bouman and students of MIT. So what is “Unsolicited Architecture”? Think about architecture liberated from building:

1. Find a new territory.
2. Avoid clients, a site, a budget and a program.
3. Design the architectural object, the marketing plan, the financing plan.
4. Reflect.
5. Action.

Is this approach an appropriate alternative to design competitions? According to Architect Matthijs Bouw there are three types of architectural practice: architects who have a characteristic handwriting and are hired for it (the signature practices), extra-large firms which can offer a large variety of services and finally the "new" design consultancy. "This architectural practices enlarges its field of play by intervening in the building process at a different moment, namely during the formation of the first idea and the formulation of a scenario or assignments." (Volume #14, Matthijs Bouw, p.10)

Although, Volume #14 features the portfolio of Unsolicited Architecture and a rich collection of examples (p.41-106), their implementation seems difficult. Do Unsolicited architects work out projects in advance? When there is no client - who will buy the designs? Maybe, the entrepreneurial architect has to be a risk-taker.